If you want to increase your company’s visibility in the marketplace consider using pens as a marketing tool. A pen is the ideal marketing item for several reasons. First of all everyone needs a pen. They are just a handy item to have. Few people will turn down a pen particularly if it is free and works well. Promotional pens can give your company access to markets it might not otherwise be able to penetrate. Young or old, rich or poor, White, Black, Asian or Hispanic everyone needs a pen. Once you put your company’s name and contact information on them and pass them out, the pen becomes something of a stealth marketing item.
The thing that gives logo pens the ’stealth’ quality is that it is unobtrusive. It is not unusual for someone to have a pen in almost any setting. If the pen has your company’s information printed on it then it is working to raise your company’s profile through name recognition. This sort of passive advertising is not to be ignored. Making items with your company name and contact information ubiquitous in the marketplace is definitely helpful. It can help to create buzz for your company in circles traditional forms of marketing might never be able to penetrate, hence the ’stealth’ appellation.
If the pen writes well that makes it an even better marketing tool. Advertising pens are available in a number of styles and with different types of refils. A good writing pen is a cherished item. People are reluctant to part with it and often show it off. This allows an item emblazoned with your company’s information to be cherished and kept close at hand. When most people use a pen that writes well a popular reaction is to ask “Where did you get that pen?’ followed by a close examination of it. How valuable is it to have people from all walks of life closely examining your marketing tool and asking about its origin?
One of the things that make the personalised pen the perfect marketing item is the price. Promotional pens can be produced for pennies. This is important when you consider that in the marketplace a good pen is priceless. Personalised pens are a promotional ‘must have’. It is useful, lightweight, unobtrusive and ubiquitous. And they are inexpensive. No company that is serious about their marketing campaign can be without them!
